To succeed with SEO in 2017 you need trust. Trust is the core component of Google’s relevancy-oriented search. Without trust, you’re simply not relevant. Yet, building trust is a double-edged sword and somewhat of a catch-22. For newcomers, especially, gaining visibility without trust has become incredibly difficult.
However, without visibility, how are people supposed to garner those all-important shares and links to your content? If someone can’t discover your article, how are they supposed to engage with it and like it enough to send it to their friends or share it on social media? Clearly, in the beginning, the odds are stacked up against us. But there is a way forward.