Are you looking to get more sales? If you’re like most companies, that answer is a resounding YES. Many companies turn to SEO, also known as Search Engine Optimization as a cost-effective long term strategy to grow their business. You may have considered SEO as well. However, there are many pitfalls that you need to be aware of before pursuing an SEO strategy. If you don’t do this right, you will waste a lot of valuable time and money.
Here are the most common SEO mistakes that you may be making:
You don’t know the sources of your website traffic
If you don’t know where you are, how can you figure out where you are going?
You need to understand what keywords people are using to find you in the search engines and which keywords are actually converting to sales.
You need to have an effective analytics program in place. The best free tools to start with are Google Analytics and Google Search Console (formerly known as Google Webmaster Tools). Both programs are free.
If you don’t understand the analytics reports, ask me. I can help you figure it out!
You fail to think long term
In SEO, there is always some scheme or technique that works in the short run.
However, the vast majority of the time, these techniques will get you into trouble with Google and destroy your rankings. It’s best to avoid them…