what is content marketing vs seo

Clearing the Confusion Between SEO and Content Marketing

As search engines and the internet user base continue to evolve, understanding the difference between SEO and content marketing becomes increasingly difficult. In fact, the lines have become so blurred that you can find an abundance of articles and reliable sources using the terms synonymously.

We’re here to lay this problem to rest and clear the fog over SEO and content marketing once and for all. Before we can look at the ways they’re different and similar, we need to first have a firm understanding of what SEO and content marketing are respectively.

seo vs content marketing

What is SEO?

Short for search engine optimization, the term SEO has been quite the buzzword for the last few years. In a very broad definition, SEO is a strategy used for getting websites and pages to rank highly in search engines. Easier said than done, growing organic visibility in search engines is a complex process that involves numerous moving parts.

An effective SEO strategy utilizes a combination of different tactics. The most popular and widely talked about are keywords, but everything from website optimization (especially for mobile devices) to backlink building also play a large role in any SEO marketing strategy. At the end of the day, it’s all about making your site more relevant to search engines.

content marketing and seo

What is Content Marketing?

Simply put, content marketing is creating genuinely valuable articles that are relevant and useful to readers. This kind of marketing is strictly geared toward drawing readers to your website by delivering the information that they want, getting them to stick around, read more, and eventually become a sale.

If done correctly, a strong content marketing strategy will attract a lot of readers, create loyalty with high-quality, informational articles, and even result in social media sharing which will draw in more targeted traffic (huge plus). Without worrying about appealing to search engine formulas, content marketing is free to cater directly to the actual consumers and their needs.

differences between seo and content marketing

Key Differences Between SEO and Content Marketing

What They’re Focusing On

SEO is solely focused on appealing to the search engines in order to rank higher and increase visibility and organic traffic. A lot of SEO work is based around tweaking existing content and making sure that sites are optimized and user friendly across all formats. It’s not so concerned about the actual consumer experience, but the action of getting seen by them.

Content marketing is all in on the consumers. It’s entirely about creating the content that your readers want to see. This creates value in your website and can even help to establish you as an authority in your field. Content marketing is focused on getting readers to stick around and become repeat visitors.

The Conversion Factor

SEO by itself generally won’t convert very well. This is because it’s not about the creation of conversion based content, but the act of getting more visitors to the site. Due to this, SEO works best when coupled with other marketing strategies that are more conversion focused.

Content marketing has great conversion potential. It’s the job of the content to educate and convince readers that they need whatever product or service it is that you’re offering. That being said, content marketing won’t do any good if readers aren’t finding your website and articles.

The Power of Using Them Together

The reason that the terms SEO and content marketing have become almost interchangeable over time is because they’re so frequently used together. They have a great synergy that, when fully exploited, can result in a powerful marketing strategy. Let’s take a look.

Combining for a Single Focus

What good is SEO going to do if you don’t have anything great on your website for consumers to read once they get there? Vice versa, what good is great content going to do if it never gets seen by consumers? This is the main reason why both marketing strategies are most effective when used in tandem.

If your website is chalk full of great, high-conversion content that’s ready to be devoured by information hungry visitors, it’s time to employ SEO to not only boost your brand visibility as a whole, but to also increase the organic search volume of your most important and popular articles. This is when you really start tapping into the power of SEO and content marketing.

Boosting the Conversions

No matter how great your landing page copy is, you’re not going to get any sales if you don’t have consistent (and hopefully increasing) traffic on a regular basis. Once your SEO and content marketing strategies begin working together to draw in some sizable traffic, it’s time to look at the conversion side of things.

Employing an SEO strategy is one of the best ways to funnel targeted traffic toward your pages with the highest chance of converting consumers into loyal followers, subscribers, and eventually, paying customers. Since SEO by itself has little to no effect on conversion rates, using it in conjunction with content marketing is a great way to skyrocket your leads and sales.

Becoming an Informational Authority

Search engine formulas are more and more looking for authoritative content that’s of great value to users. As a result, informational articles that fall into the realm of content marketing have higher chances of ranking better in searches.

High-quality, accurate articles that give readers what they’re looking for have a better chance of being linked to in other articles and websites. As we’ve covered above, what happens when you build links? Your SEO will naturally increase and boost your brand’s search engine visibility.

A Quick Recap

Hopefully, by now you have a clear understanding of the differences and similarities of SEO and content marketing. While they both clearly have their own territories, as search engine formulas continue to evolve, they’re becoming more intertwined.

With your newfound understanding of these previously foggy terms, you can effectively implement both SEO and content marketing into your current strategies to maximize your organic visibility, traffic volume, and most importantly, sales.

Category: Content MarketingSEO


  1. Someone necessarily help to make critically posts I would state. That is the very first time I frequented your website page and to this point? I amazed with the analysis you made to create this particular put up incredible. Excellent activity!

  2. 463896 242857In the event you have been injured as a result of a defective IVC Filter, you must contact an experienced attorney practicing in medical malpractice cases, specifically someone with experience in these lawsuits. 170983

  3. My brother recommended I might like this website. He was totally right. This post truly made my day. You cann’t imagine simply how much time I had spent for this information! Thanks!

  4. My friends and I totally love your site and find a lot of the blog posts to be just what I am interested in. Would you offer guest writers to write articles for you? I wouldn’t mind publishing a story on best meso information or perhaps on many of the subjects you are writing about on this site. Awesome place!

  5. 35567 968946An intriguing discussion will probably be worth comment. I believe which you just write much far more about this subject, it may possibly become a taboo topic but generally consumers are inadequate to communicate in on such topics. To yet another. Cheers 814745

  6. Hi there, just became alert to your blog through Google, and found that it’s truly informative. I’m going to watch out for brussels. I’ll appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!

  7. There are certainly amazing improvements on the style of this website, I certainly enjoy it! My site is on the subject of dental practice and certainly, there are plenty of things to be done, I am still a rookie in web design. Thanks!

  8. That is very fascinating, You are an overly professional blogger. I have joined your feed and look ahead to in the hunt for more of your wonderful post. Additionally, I’ve shared your website in my social networks!

  9. I simply want to tell you that I’m all new to blogging and site-building and really loved this web-site. Very likely I’m want to bookmark your website . You actually have superb writings. Thanks for sharing your web-site.

  10. Very nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed browsing your blog posts. After all I’ll be subscribing to your feed and I hope you write again soon!

  11. I really love your blog.. Pleasant colors & theme. Did you make this site yourself? Please reply back as I’m trying to create my own personal website and would like to learn where you got this from or exactly what the theme is called. Thanks!

  12. My brother suggested I might like this website. He was totally right. This post truly made my day. You can not imagine just how much time I had spent for this info! Thank you!

  13. My brother suggested I might like this web site. He was totally right. This post actually made my day. You can not imagine just how much time I had spent for this info! Thanks!

  14. 682219 471589In case you are interested in imagine a alter in distinct llife, starting up generally the Los angeles Surgical procedures fat reduction method is really a large movement to be able to accomplishing which generally thought. shed belly fat 346735

  15. Nice post. I used to be checking continuously this blog and I’m inspired! Extremely helpful information specifically the closing phase 🙂 I handle such information much. I was looking for this particular info for a long time. Thanks and good luck.

  16. Wonderful paintings! This is the type of information that are meant to be shared around the net. Disgrace on Google for now not positioning this submit higher! Come on over and visit my site . Thank you =)

  17. Greetings from Los angeles! I’m bored to death at work so I decided to check out your website on my iphone during lunch break. I enjoy the info you provide here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyhow, fantastic site!

  18. Greetings! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog post or vice-versa? My website addresses a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you might be interested feel free to shoot me an email. I look forward to hearing from you! Excellent blog by the way!

  19. 897353 738360You completed certain great points there. I did looking on the subject matter and located most persons will go together along with your weblog 344318

  20. Thank you for discussing this, I bookmarked this site. I am additionally struggling to find details about my wealth generators, have you any idea the place where I could come across something such as that? I’ll come back quickly!

  21. 884782 642701Keep in touch whilst functioning from your personal home office with out all with the hassle of purchasing or procurment costly office equipment. Debtors are allowed to apply with their a bad credit score background whenever. 26436

  22. 236482 559751Hmm is anyone else having issues with the images on this blog loading? Im trying to figure out if its a issue on my finish or if its the blog. Any responses would be greatly appreciated. 398440

  23. It’s a pity you don’t have a donate button! I’d definitely donate to this brilliant blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to fresh updates and will share this blog with my Facebook group. Chat soon!

  24. Wonderful paintings! That is the type of info that are supposed too
    be shared around the internet. Shame on Google for now not positioning this submit upper!
    Come on over and discuss with my site . Thank you =)

  25. “This is actually appealing, You’re a significantly seasoned author. I have joined with your feed plus expect witnessing the very good write-ups. And additionally, We’ve shared your web blog inside our social networking sites.”

  26. Hello there could you let me know which blog platform you are working with? I’m seeking to begin my very own site on forex advisor in the near future though I’m having a hard time making the decision.

  27. Hi there! I just noticed this website and I certainly like it. I also always like to talk about nrm jobs from time to time. Great to be around, thank you!

  28. There is terrific upgrades on the structure of your webpage, I really enjoy that. My website is regarding best packers and movers mumbai and generally there are plenty of stuff to be done, I am yet still a starter in website development. Take good care!

  29. Al Hadi AC Refrigration and Repairing is committed to giving your ACs a new lease of life. We have a team of experienced professionals which has serviced more than a 1000 units, much to the satisfaction of our clients. The effort at Al Hadi has always been to service a call in the shortest span of time and to close it with a happy client. The referrals we get is a testimony to our work. Try our services today!

  30. You’re absolutely right, I’d really enjoy to find out new information on that subject! I am also curious about real estates since I think it is really quite trendy currently. Great!

Leave a Reply

Your email address will not be published.