why content repurposing

Content Repurposing and Why You Should Be Doing It

Even though it’s not talked about as much as the other marketing strategies, content repurposing should play an integral role in every company’s marketing playbook. No matter how great your blog is or how large your following, eventually, you’re going to have some content that goes without notice or doesn’t quite draw the attention you were hoping for.

Enter content repurposing. In this article, we’re going to clear up some of the misconceptions, go over the numerous benefits, and give you some repurposing ideas that you can start implementing today.

What is Content Repurposing?

Simply put, it’s refreshing and refurbishing your existing content in a new way so you can reshare it with your target market in hopes of a better response.

Don’t mistake this for the ineffective act of “republishing” which is pretty much recycling old content with (minor) tweaks and throwing it back at your readers. Republishing is the same as trying to regift a used cooking pot for Christmas and hoping that your aunt doesn’t notice.

Repurposing, on the other hand, is taking existing content and putting it into a new context. This could be in the form of a podcast, infographic, eBook, video, or even a nifty slideshow presentation. Now that we’ve cleared up what it is and what it isn’t, let’s take a look at the benefits.

The Many Benefits of Content Repurposing

1. Save Time and Effort

While coming up with an awesome idea and crafting new content around it is great, it’s a very time-consuming process. Why would you take the longer route when you have a wealth of great ideas sitting in your library of older (but not completely forgotten) content?

With repurposing, you can take your best (and worst) works and turn them into new, exciting content across different contexts and formats. This is going to save you loads of time since you already have the topics, and more than likely have most of the research done for them.

2. Expand Your Target Market

Not everyone digests information the same way. Some of us can simply read a blog post and learn the information, while others will need to see or hear it in order to gain the same effect. If your content marketing strategy focuses solely on presenting all of the information in the same format (like a blog post), you’re going to lose the portion of potential readers that prefer watching or listening.

By diversifying the way you share your content, you’re going to be appealing to more readers. This will naturally result in more traffic for your website, and ultimately, more customers.

3. Improve Your SEO Game

The more high-quality content that you pump out, the better your SEO rankings are going to be. As you gain more readers and social media shares (thanks to the multiple formats you use to create content), you’re going to become more of an authority in your field.

This will also result in more backlinks. As both of these factors increase, your SEO rankings will continue to climb and you’ll generate higher amounts of organic search traffic.

Ideas For Repurposing Existing Content

When you’re exploring your existing content library, the key is to look for content that is going to stay relevant for long periods of time. If you start to pursue a topic that’s going to be outdated in a month’s time, your efforts are going to be wasted.

This holds true for your less popular articles as well. Just because something didn’t get the attention it deserved when you first published it doesn’t mean it’s bad information, maybe it was just presented in the wrong context.

1. Make an eBook

In the online world, eBooks have been experiencing a meteoric rise with little signs of slowing. As such, they happen to present a great opportunity for content repurposing. If you have a stack of articles revolving around a broad topic that are loaded with high-value information, you can take and condense them into an eBook.

This is a great way to take all of your best information and combine it into one concise file for readers to enjoy. You can either share it as a free download in exchange for email addresses, or choose to sell it and create another revenue stream.

2. Create a Slideshow or Infographic

Nowadays more than ever, people like to learn new things in small, digestible tidbits of information. If you have a series of high-level blog posts that thoroughly explore a more complex topic, you can easily scan through and extract the best information points to create a slideshow.

If you have loads of accurate statistics, you should consider compiling it all into a visually appealing infographic. Being even easier to go through than a slideshow, infographics comprised of valuable information usually experience high levels of social media sharing.

3. Interview and Update Podcasts

Interviews with existing clients and other professionals in your field are easy targets for podcasts. The reason that podcasts thrive so much is because they’re easy to listen to. They don’t require you to sit down and focus on reading them. You can listen on the go.

If your field is constantly changing, producing weekly or monthly update podcasts are another great way to grow your follower base. Rather than turning interviews into dialogue posts or sending out a monthly update email, give your followers the opportunity to listen instead.

4. Don’t be Camera Shy

There’s no denying it, videos are quickly becoming one of the most popular ways to digest information. If you have some popular “How-To” or “Why” posts, you can turn them into short videos to reach potential customers that don’t particularly like reading.

Not only are they extremely shareable, but studies find that videos drive a 157% increase in organic traffic from search engines. Go through your existing content, pick out your most popular articles, and find a way to turn them into videos.


Content repurposing is a great strategy that you can use to grow your business in multiple new ways. With the continuously evolving consumer market, it’s one of the best tactics for staying relevant without having to scrap all of your old content.

At first, getting the hang of content repurposing may be a bit of a struggle, but if you consistently use these tips and keep at it, your marketing results will no doubt reap the rewards.

Category: Content MarketingSEO


  1. I am extremely impressed with your writing talents as well as with the layout for your weblog.
    Is that this a paid subject or did you customize it your self?
    Either way keep up the nice quality writing, it is
    rare to see a nice weblog like this one these days..

  2. Normally I do not learn article on blogs, however I would like to say that this write-up very pressured me
    to try and do it! Your writing taste has been surprised
    me. Thanks, very nice article.

  3. I do not know whether it’s just me or if perhaps everybody else experiencing issues
    with your website. It appears as though some
    of the written text within your posts are running
    off the screen. Can somebody else please provide feedback and let me know if
    this is happening to them too? This could be a problem with my browser
    because I’ve had this happen previously. Cheers

  4. I’m not sure why but this website is loading incredibly slow for me.
    Is anyone else having this issue or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

  5. Greetings I am so grateful I found your site, I
    really found you by mistake, while I was browsing on Digg for something else, Anyhow I am here now and would just like to say thank you for a fantastic post and a all round entertaining blog
    (I also love the theme/design), I don’t have time to read it all at
    the moment but I have bookmarked it and also included your RSS feeds,
    so when I have time I will be back to read a lot more, Please do keep up the excellent job.

  6. Fascinating blog! Is your theme custom made or did you download
    it from somewhere? A design like yours with a few simple adjustements would really make
    my blog stand out. Please let me know where you
    got your theme. Appreciate it

  7. Many of these shows are located in bigger cities
    like New York or Los Angeles, which means you be able to travel for free when you get in the finals.

    ” It was President Theodore Roosevelt who had given it the naming of White House in 1901. Here you are able to shop by theme or browse a whole array of themes if you’re sill unsure on which to base the party.

  8. Today, I went to the beach front with my children. I found
    a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her
    ear and screamed. There was a hermit crab inside and it pinched her ear.

    She never wants to go back! LoL I know this is completely off topic but I had to
    tell someone!

  9. Hello i am kavin, its my first time to commenting anyplace, when i read this article i thought i could also create
    comment due to this brilliant article.

  10. 85715 846920There will probably be several entirely different portions about the LA Weight reduction eating strategy and one is genuinely important. Begin stage is your truly truly of these extra load. weight loss 249030

  11. I’m really enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit
    more often. Did you hire out a designer to create your theme?
    Fantastic work!

  12. Thanks for the marvelous posting! I truly enjoyed reading it, you could be
    a great author.I will be sure to bookmark your blog and will often come
    back later in life. I want to encourage you to definitely continue your
    great posts, have a nice morning!

  13. Hi there this is kinda of off topic but I was wondering if blogs
    use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding skills so I
    wanted to get guidance from someone with experience. Any help would be enormously appreciated!

  14. You have made some decent points there. I checked on the web for
    more info about the issue and found most people will go along with your views on this web site.

  15. Howdy! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly? My blog looks weird
    when browsing from my apple iphone. I’m trying to find a template or
    plugin that might be able to correct this problem. If you have any recommendations, please share.
    Appreciate it!

  16. Simply wish to say your article is as surprising. The clearness in your post is
    simply cool and i can assume you’re an expert on this subject.

    Well with your permission let me to grab your RSS feed to keep updated
    with forthcoming post. Thanks a million and
    please keep up the rewarding work.

  17. I do not even know how I ended up here, but I thought this post was good.

    I don’t know who you are but certainly you’re going to a famous blogger
    if you are not already 😉 Cheers!

  18. 635690 459347Hi there! I just wish to give an enormous thumbs up for the good info youve correct here on this post. I shall be coming once more to your blog for extra soon. 74283

  19. Thank you a lot for sharing this with all folks you really know what you’re talking about!

    Bookmarked. Kindly also discuss with my site =).
    We can have a link trade contract among us

  20. I’d like to thank you for the efforts you’ve put in writing this website.
    I am hoping to check out the same high-grade blog posts by you in the
    future as well. In fact, your creative writing abilities has inspired me to get my own website now 😉

  21. Thanks for every other fantastic article. The place else could anyone get that type of information in such an ideal
    means of writing? I have a presentation subsequent week, and I am at the look
    for such information.

  22. This design is spectacular! You certainly know how
    to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog
    (well, almost…HaHa!) Wonderful job. I really enjoyed what you had to say, and more than that, how you presented
    it. Too cool!

  23. Hey very cool site!! Man .. Beautiful .. Amazing .. I’ll bookmark your blog and take the feeds
    additionally? I am glad to find a lot of helpful information right here in the put up, we want
    develop extra techniques on this regard, thank you for sharing.

    . . . . .

  24. Excellent post. I was checking constantly this blog and I’m
    impressed! Very useful info specifically the last part :
    ) I care for such info much. I was seeking this particular info for a very long time.
    Thank you and good luck.

  25. Hey! Do you know if they make any plugins to help with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
    If you know of any please share. Thanks!

  26. Good day! This is kind of off topic but I need some advice from an established blog.
    Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about creating my own but I’m not sure where to start.
    Do you have any ideas or suggestions? Cheers

  27. What’s Happening i’m new to this, I stumbled upon this I’ve found
    It absolutely useful and it has helped me out loads. I hope to give
    a contribution & assist different users like its
    aided me. Good job.

  28. Hey There. I found your blog using msn. This is a really well written article.

    I will make sure to bookmark it and return to read more of your useful info.
    Thanks for the post. I will certainly return.

  29. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  30. Hi, I do think this is a great web site. I stumbledupon it 😉 I
    will return once again since i have saved as a favorite it.

    Money and freedom is the best way to change, may you be rich and continue to
    help other people.

  31. Greetings, I do think your site could be having browser compatibility issues.
    When I take a look at your website in Safari, it looks fine however, when opening in IE, it has
    some overlapping issues. I simply wanted to give you a quick heads up!
    Apart from that, fantastic site!

  32. We’re a group of volunteers and opening a new scheme in our community.
    Your website offered us with valuable information to work on. You
    have done an impressive job and our entire community will be thankful to you.

  33. Hi! I know this is somewhat off topic but I was wondering if you knew where I could
    find a captcha plugin for my comment form? I’m using the same blog platform as yours and
    I’m having problems finding one? Thanks a lot!

Leave a Reply

Your email address will not be published.